Buzz in Mobile Marketing Industry
Buzz in Mobile Marketing Industry Buzz in Mobile Marketing Industry Have you heard the buzz in mobile marketing and wonder what it is, that is gaining a lot of traction. If yes, come along with me I will take you to the journey of this mobile marketing from the root of origin to what it is and how it is impacting things. Sounds cool right! Let’s start In this social media world, I assume everyone is aware of what this marketing word mean, selling something to someone right but only a masters in business administration know what it is, lets get back to the point we define mobile marketing as one of the digital marketing strategies that enable marketers to reach their target audience more efficiently and conveniently. A more sophisticated and easier way to reach the customer via SMS, Email, and Phone. Without any doubt, mobile marketing can do wonders if done appropriately. It can drive out brand value and demand for the products or services by leveraging mobile device users to connect in real-time until and unless they annoy their audience with too much of a message When this started? This industry started gaining traction and much more coverage in the early 2000s when internet industry was booming and people were crazy over internet stuff though at that time it was quite slow and was being used by few companies only as most of the user was still lacking the basic facility of internet and smartphone. With the growth of these two industries, it started growing well according to some recent stats “which says” 98% of generation Z that is people born between the mid-90s and early 2000s owns a smartphone. Also, Google has found that about 50% of B2B queries are made on smartphones which are expected to grow significantly in the coming future. Mobile marketing is part of most sales. According to BCG 2017 report, more than 60% of B2B buyers have purchased using their phones. Mobile devices are responsible for more than 40% of the transactions that people complete online. Enough evidence to show how powerful it is and if you are not using it it’s time to get in. How to start? We discussed what it is and how it started now you must be thinking that’s okay but how to get started with it and what are the basic things I need to have to utilize this buzzing marketing for my profitability of the company or for making brand awareness. The answer to all your question starts with a social presence Yes ! Social Presence its like having a house in cloud i.e in internet where people can reach in case or concerns or can drop a mail and social presence start with either having a mbile app or website for your company that’s it. If you want people to often visit your house and admire it you have to make house that good and attractive similarly in internet world you make your website and mobile app engaging and responsive to all the device so user feels good while using and at the end they fire your call to action button that makes doing all such stuff worth doing it instead of visiting each person room and pitching about your company and knowing their interest . Future Potential With the rapid enhancement in technology now mobile marketing become more powerful with tools like Google Analytics, Facebook Analytics and other tracking tools that enable a company to track every single action their user perform in their app and website. From viewing the product to adding it to cart, the company officials have all the data getting stored in their system to take care and analyse for further research and road map of marketing. A user ends up buying a product 60 % times which they saw recently with use of tracking data. concluding everything we talked about, express the advertising world is changing rapidly and we have to agile towards the change too and its time to use mobile marketing and have a social presence. If you have any question regarding this or need a tip to boost your business, feel free to drop us an email hello@digitinsight.com. We are just a mail away to boost your business. Saying it again, if you don’t have an online presence, you are probably hiding Actionable Training Actionable training in the mobile industry includes: 1. Learn mobile development languages. 2. Take online courses. 3. Attend industry conferences. 4. Engage in coding challenges. 5. Join development communities. 6. Keep updated with industry news. 7. Study mobile marketing strategies. 8. Experiment with AR/VR tech. Interesting Quizzes 1. *5G*: Lightning-fast mobile networks with low latency. 2. *Foldable Phones*: Transforming smartphones into tablets. 3. *Custom Chips*: Apple’s powerful A15 Bionic. 4. *Augmented Reality*: Merging real and digital worlds. 5. *Android Domination*: Open-source OS on various devices. Premium Material “In the ever-evolving mobile industry, 5G technology has taken center stage, promising ultra-fast speeds and low latency. Foldable smartphones are capturing attention with their innovative design, offering a seamless transition between compact and tablet-sized displays. Apple’s A15 Bionic chip is powering their latest devices, setting new benchmarks in performance. Augmented reality applications are transforming the way we interact with the world, and Android continues to dominate as the go-to operating system for a wide range of devices.” Our Most Popular Courses 1. *Mobile App Development*: Learn to build apps for iOS and Android. 2. *5G Technology*: Understand the latest in high-speed mobile networks. 3. *Augmented Reality (AR) Development*: Create AR experiences. 4. *Mobile Marketing*: Master strategies and app store optimization. 5. *UI/UX Design for Mobile*: Design user-friendly mobile interfaces. 6. *Blockchain for Mobile Apps*: Explore blockchain in mobile development. 7. *Cloud Services for Mobile*: Utilize cloud solutions in mobile apps. 8. *Mobile Security*: Enhance app security and coding practices. Be in Demand with Our Professional Training “Stay competitive in the mobile industry with our professional training. Master app development, 5G technology, AR, mobile marketing, UI/UX design,
What is Digital Marketing? Why do I hear this word often around?
What is Digital Marketing? Why do I hear this word often around? What is Digital Marketing? Digital Marketing is a word that is spoken so often like never before. Digital Marketing is being considered to be an interesting and emerging topic in this generation but it always create a question in our head “What is Digital Marketing? Why do you hear this word often around? “ Digital marketing on a simple term means marketing digitally though various digital platforms like Search Engine, Website, Social Media, Mobile apps, etc Sounds so simple right? Digital Marketing is the most easiest revolutionary way to interact with and understand your audience better and create a trust in them for our brand. The key factor of Digital Marketing is digital advertisements based on customer’s action and preferences in the internet and they are the most effective way compared with the traditional marketing. Lets quickly see a mind map to see what digital marketing revolves around. Did the mind map above light up anything? Never mind! Digital Marketing is vast, its huge, its confusing but it is the need of hour, so there is no excuse from mastering it. ts not just about running a Facebook ad for a week to boost your content or to run a google ad to boost keywords that would represent your business or product but its a process, its nurturing, its conceiving and delivering your ideas, your efforts on the right platform, on the right time, with the right emotion to market it. Everything that succeeds has a strategy, so should your digital marketing. You need a strategy, you need a funnel. Create a funnel that would help you create a structure to strategic the digital marketing plan for your business/ product. It wasn’t easy for us to understand this and create the funnel on day 1, it took time, it took patience but it is worth the wait and investment. The most important thing of this whole funnel that you are working on is your content. It could be an image/ a video/ a blog/ an art/ a book or anything but you need a solid content that will explicitly talk about your product/ business. Because this content is going to be the ambassador for your business. Once you have to content you should really have a shift in your mind, not to just sell your product with this content but to build the to be customer base with your content. If you target to sell your product today with your content, you’ll be disappointed and you will shoot the wrong arrows but when you target to teach or add value to your customer about your product, you are eventually building your customers. You are educating them of your product and you are building a connection with them, that is going to eventually turn as TRUST. If you want your brand to sustain strong then you need trust. The trust that will build your customers to buy the product. This is how you build the customer base for your brand. If you think “How would I create and handle this customer base who might someday become my actual customer?” Its simple. Keep educating them about your product/ brand, the benefits of it, the USP of it and every simple and every complex component of your product. Don’t you think this is really a good point on how to boost your product? It really is and this is what most top brands follow for their success. Do you feel interested to dive deep to learn the next steps of this? You don’t have to do anything big but to subscribe to our newsletter. We really don’t bug you with unnecessary ads but with quality content. If you have any question regarding this or need a tip to boost your business, feel free to drop us an email hello@digitinsight.com. We are just a mail away to boost your business. As we always say, if you don’t have an online presence, you are probably hiding! Tag Post : Share This : Recent Post November 7, 2023 What is Digital Marketing? Why do I hear this word often around? November 7, 2023 How did Zerodha reach $1Bn valuation without any funding/marketing November 7, 2023 Lead Generation – The core of any business Dont Hesitate To Contact Us We’re here to assist you! Questions, feedback, or assistance needed? Reach out to us via phone, email, live chat, or our online form. We value your input and aim to provide excellent service. Your satisfaction is our priority. (+021) 1580 3658 Categories Blog
How did Zerodha reach $1Bn valuation without any funding/marketing
How did Zerodha reach $1Bn valuation without any funding/marketing What is Zerodha? In simple terms, Zerodha is nothing but an online investment platform that allows you to in anything like stocks, derivatives , mutual funds etc. It is one of the largest stockbroker in India with 5+ million zerodha clients What is so unique about a startup company that allows you to invest online? Let’s jump quickly to learn some key things about this online investment platform that skyrocketed from 0 to $1Bn in just a decade. Zerodha was bootstrapped a decade ago and now it is valued as a bill ion-dollar company with no funding or marketing. Isn’t it incredible? Of course, it is. The major reason for such a growth of the company is that the company was about to show a path to the normal people to overcome their hurdles on investing. The three major hurdles that Zerodha handled are: Lack of knowledge/ awareness on investment/ trading. Brokerage Fee for investments/ trading. Investment/ trading Process. Lack of knowledge/ awareness on investment/ trading: Zerodha handled this so wisely by creating ”Varsity”. Varsity is a unique platform where anyone can learn about the stock market and financial lessons from their extensive knowledge base. Brokerage Fee for investments/ trading: When every other firm was charging a commission percentage on all tradings/ investments, Zerodha went bold to announce Free Equity Delivery, Free Direct MF, and the lowest charges on Intraday and F&O trades. Investment/ trading Process: Zerodha created the most simple and attractive website and mobile application for anyone to begin at the comfort of their devices simply. This helped them show the increase in users on their platform and increased a higher trading volume. It not only attracted more users but also made profits, which was Rs 442.4 Cr in the Financial Year 2020. Zerodha also inherited some superpowers: High Consumer Tolerance Unique Brand Proposition Irreversible Shift As an entrepreneur, what did I learn from this? Funding is not the only way. Persistence is one of the biggest strengths of any entrepreneur. Not all businesses take a century to reach high. There is always an opportunity for you to start something that could turn big. No one but you believe at the beginning, which later becomes a way for others. If you like this post, do comment below about your comments and subscribe to our newsletter to receive free blog posts Tag Post : Share This : Recent Post November 7, 2023 How did Zerodha reach $1Bn valuation without any funding/marketing November 7, 2023 Lead Generation – The core of any business November 7, 2023 8 reasons why your business needs a website in 2021 Dont Hesitate To Contact Us We’re here to assist you! Questions, feedback, or assistance needed? Reach out to us via phone, email, live chat, or our online form. We value your input and aim to provide excellent service. Your satisfaction is our priority. (+021) 1580 3658 Categories Blog
Lead Generation – The core of any business
Lead Generation – The core of any business Lead Generation – The core of any business Leave a Comment / Coach / By admin Lead Generation In this blog series, we are going to learn a lot about lead generation. We will start from the very fundamental to the very deep of lead generation. I am really happy to get your attention to learn something here not from me but with me. Yes, I am learning as you learn. Learning is something that we can never stop in our progressive behavior. What is a lead? A lead is something that leads you to the goal that you are looking for. For a business owner, his goal could be to sell a product. So a lead is something or someone who might buy the product. Here, the buyer becomes a lead to the business owner. The lead is a combination of Name Email ID Phone Number I would call a lead healthy when it comprises all these three things. And to make a note, never consider your social media (Facebook, Twitter, Instagram, LinkedIn, YouTube) followers to be your lead. It is very clear that they are called followers and not leads. Social media platforms are a great way for branding and awareness. What is the target of Lead Generation in Digital Marketing? Though there is a ton of ways to generate leads, the most strong and wise used way is as follows. Generate traffic to your website Convert those visitors into leads Convert the leads into customers Why Is Lead Generation In Digital Marketing So Important? For a business to grow, we need customers. To get customers we need to market ourselves and gain the attention of potential customers and advertise our services and what we can offer them. Once a lead is generated, it can move into the further steps of nurturing and then be converted into a buying customer. One simple way to do this is a newsletter. But there are several unique ways in Digital Marketing not just to generate leads but to convert them into a customer. What are some of the best Digital Marketing strategies of today? Website Optimization Running A/B Tests Search Engine Optimization Keyword Update Lead Magnet Video content Mobile application Blog Social Media Live chat Chatbot This list can keep going until my space runs out for any more content. Components of lead generation Some of the key lead generation components are Lead generation database Supporting content and lead ready channels Analytics engine These components could help you leverage the growth of your leads. As we speak this, let’s get into the most important steps involved in the process of lead generation. Step1: We must always define our leads, an undefined lead generation will lead nothing but to junk. Step 2: Once the lead is generated, the next process of aligning it with the sales. Step 3: Build a strong roadmap with the inbound and outbound efforts. Step 4: Now is the time the leads must be handled wisely to be nurtured and scored to become our customers. Step 5: Measure and optimize the leads (Learn to use A/B testing, calls-to-action (CTAs), imagery, copy choices, and multivariate testing). In time such as this, Covid 19 we also get the most incredible way to make lead generation better. The Video Digital Marketing! Did you know 54 percent of consumers want to see videos from the brands and businesses they support? This is the reason for more and more businesses are embracing video digital marketing strategies. Companies utilize video marketing for: Increasing your brand awareness Establishing credibility and trust amongst the customers and in the market Enticing visitors to convert them into potential digital marketing leads to improved ROIs. Keeping their existing customers hooked and interested in what’s new happening with your brand. Webinars Webinars are taking over the world by storm, especially during the global lockdown during the COVID-19 pandemic. Some services allow you to broadcast both audio and visual content in real-time. Google Hangouts, Zoom, and ClickMeeting are some of the webinar services that have gained popularity. This is the most cost-effective and efficient way for your business to increase your brand’s outreach and interact with your consumers in real-time. Other benefits of web conferencing include: Convenience – you can organize a webinar without worrying about preparations such as finding a hall, seating arrangements, receiving attendees, etc. All you need is to send out an invite, and everyone can attend from their remote location. Promotion – If you wish to promote your brand, products, and services, webinars give you a direct digital platform to speak with your target audience. Credibility – seeing you speak about your product and answering any questions posed by the audience can help establish your credibility amongst the masses. After all, having to hear it from a brand directly has to be better than just watching digital video marketing promo content. As you establish credibility, brand awarenesswill help you create or increase your brand’s awareness via direct non-interrupted communication with your consumers. Budget-Friendly – webinars are cost-effective because you do not have to make any physical arrangements, spend money on venues, food, and other amenities. All you need is a laptop with a webcam, a reliable Internet connection, and you are good to go Speaking about the content, you must ensure that all your content is consistent, no matter which digital marketing channel you use. The content on your web pages, blogs, marketing campaigns, social media business pages, and other platforms must match. Any contradiction or inconsistencies will most likely confuse your consumers, second-guessing whether to buy from your brand or not. Most importantly, it will reflect poorly on your business and harm your reputation and credibility in the market. Tag Post : Share This : Recent Post November 7, 2023 Lead Generation – The core of any business November 7, 2023 8 reasons why your business needs a website in 2021 November 7, 2023 7 Things You Missed Every Time You Searched Something On Google.
8 reasons why your business needs a website in 2021
8 reasons why your business needs a website in 2021 8 reasons why your business needs a website in 2021 Blogs / By admin Why does a business need a website in 2021? We are in a time where technology is part and parcel of our life. There is merely no business or a person who isn’t benefited by technology at any given time. As technology keeps growing, access to technology is closer and simpler too. A decade back, sending an email was a big deal but not now. It is as simple as blinking our eyes. But as technologies take up new places in life, some technologies do die. Once a crazy fan of Orkut didn’t turn towards it after Facebook, leading to the death of Orkut ( One of the earliest social media platforms). Does ”the Website” nearing its death as technologies (Social Media platforms, Messengers, other interaction platforms) grow rapidly? I don’t think so. No matter what has come in the past decade or so, people haven’t turned their back on websites. When it comes to a business, a website makes a big difference. Let’s see why does a business need a website in 2021? 8 Reasons Why your Business needs a Website in 2021: Every business is strongly built on what a consumer needs and what the business gives the consumer. By considering this simple equation, let’s see what a consumer looks for when it comes to a business website, even in 2021. 1.Credibility Customers have always looked for a space to know more about your business. It helped them learn about a business before they try them and even after so many social media platforms, customers are still strong in their belief of expectations towards a Website. A business without a website sounds so low in today’s customer view. As we discussed in our previous point, customers started expecting it somehow, and it has added a subconscious thought of credibility towards a business with a website. It is one of the best ways to stand out in front of all your competitors. The better and clear the website is, the chances of winning the client’s heart are better. A website will make you sound legit in time as this when everyone is working from their residence and all they can depend on is your online presence. To add value to the statement ”First impression is the best impression”, your website is the first impression to your client towards getting your deal closed. 2.Branding Branding is one of the most important things any brand requires. Showcasing your brand to your prospective customers is one of the very strong things every business follows by establishing who they are, what they are, their expertise, why they choose them, and so many other Whys, Hows, Whats Whens. Ownership and control over the content, design, aesthetics and every aspect of your website help you to speak to the consumer about everything you would like to convey. That is why you could call your website a true representation of your brand but not your social media pages. 3.Leads A website can help the business generate more leads. When a consumer connects to your website and looks at your services and products, he is triggered to start a conversation with you, check more about the content, and maybe get an interest in it. This could lead him/ her to fill the form on your page or contact you via your customer sales/ support. Due to growth in technology, we can have an interactive landing page on your website or an Artificial Intelligence enabled chatbot or by adding a call or a WhatsApp or any social media button to connect with you. 4.Organic Traffic Having a Search Engine Optimized (SEO) optimized website could add Nitro Boost to your website to shoot up on the top of google search engine ranking organically. Ranking top on the google search engine could be one of the best achievements for any business because it advertises your website for free in one of the most widely used search engines, which is estimated to have 4 Billion worldwide users among the 4.39 Billion internet users. 5.Online Sales A business website not only provides a detailed description of your product or service but also can help you generate sales online. Yes, your website can help you sell your products online without wasting money on retailers, distributors, and middlemen. E-commerce websites can be designed without much effort to make your website an online warehouse and an online retail store. 6.Simple & Inexpensive Developing a website for your website is very simple and it does not add a fortune to your business expenses. These days, you don’t need to hire a coder or a developer to design a website. You can design a beautiful and fully functional website by learning from YouTube. If you are interested to design your own website, you can check out this step-by-step course video on ”How to design a Website in less than 60 minutes” for just Rs. 99/- only. This course provides certification upon successful completion. Register to our course at an offer price of just Rs.99/– Click here 7.Immortal Your website is immortal unless you decide to kill it. Creating all your content and making all your sales and services through a third-party platform is good and could be effortless but the decision relies on the third-party owner whether to keep running his/ her business or to shut it down or to change the working model or restructuring for any reason. When such a thing happens, your business dies or goes through huge damages but when you own your website, it is purely your decision to keep running your website until the business ends. In several cases, the business can continue on the website even after its physical operations are shut. 8.The most important reason If you don’t have a digital presence, you are probably hiding. Don’t do that to your business. If you find this article helpful or have
7 Things You Missed Every Time You Searched Something On Google.
7 Things You Missed Every Time You Searched Something On Google. We use google on a daily basis for all our questions, don’t we? But I am pretty sure we missed at least 50% of what google shows in its search results. Do you think you would have missed some too? Maybe or may not be! Let me take you through the 7 things google shows, every time you search something on it. Google search bar suggestions: Even before you complete typing your question, google starts showing a lot of suggestions asking if your search is related to any of the below. It definitely gives us the ease to choose the right keywords and find the search result that we are actually looking for. Google ad content: An ad should alway stand out of the crowd or it becomes a deadwood. One of the best places to make something stand out is by making it the first thing amongst the others. That is exactly what google has done. Google has made its ad content to the first thing to show up on your search result to make the ad content stand out. That’s a great thing right. Is this area being utilized enough? Of course! Businesses have started to allocate a major portion of their marketing cost towards Digital Marketing. And that is a very wise move. Without Digital Marketing companies are not going to move any forward in the near future. Organic content: The perfect area where your content should always find a place for itself. Organic contents play a major role on your website traffic and responses. Seeing your content right on the first page of google is like a true bonus. Give yourself the gift of creating a content right on the page one. It is said that more that 50% people open a content that come right on the top result on page 1 and 30% people look for the content that is on the second position of the search result on page 1 and only 10% look for a content that falls as the third result on the page 1 of your search result. If your content falls on the 2nd, 3rd, 4th or any other page of google, your content is already dead and don’t try to resurrect it. The best ways to make your content fall on page 1 of search result is by creating a content that add value, relevancy and answers to a core question that is being asked on the internet. Design of your content matters a lot, not just relevancy.Work on the on and off page SEO for your content. Watch my video on SEO to understand better on SEO. Knowledge graph: A curious thing that falls under the organic content but finds it’s own space in organic content area is knowledge graph. Google searches for all the pages, posts, contents created on the web that are indexed to google’s library and while showing the best results on page 1, google also shows a part of the content from one of its best search result and that is knowledge graph. This is one of the key area where you can find answer for your question even before you open and link to draw closer on the google search result. People also ask: You are not the only person who is looking for the same content on google, there are million other people too and their search could be a little different from yours and google captures everything. This the area where google says people also ask for this, do you want to have a look. Many a time you’ll find an answer for what is on your mind, right in this area. Many a time you’ll find an answer for what is on your mind, right in this area. Related Searches : Amidst of sharing and suggesting what people ask for, google also want to show you a list of related searches done by other users. This is shown right above the page numbers of google. Google search result pages: Google not only shows you results worth a complete page but shows content worth multiple pages. But as I mentioned above, if your content is lying on any other page other than the first page, then your content is dead already. So be very careful to work on your content to make it come right on page 1 of the google search result. Don’t you think this article was quite useful. Didn’t you miss to a notice a few things out of this list until today. Write a comment to share what you found interesting on this article. Recent Post November 7, 2023 7 Things You Missed Every Time You Searched Something On Google. November 1, 2023 contact Categories Blog
