In this blog series, we are going to learn a lot about lead generation. We will start from the very fundamental to the very deep of lead generation. I am really happy to get your attention to learn something here not from me but with me. Yes, I am learning as you learn. Learning is something that we can never stop in our progressive behavior.
A lead is something that leads you to the goal that you are looking for. For a business owner, his goal could be to sell a product. So a lead is something or someone who might buy the product. Here, the buyer becomes a lead to the business owner.
The lead is a combination of
I would call a lead healthy when it comprises all these three things. And to make a note, never consider your social media (Facebook, Twitter, Instagram, LinkedIn, YouTube) followers to be your lead. It is very clear that they are called followers and not leads. Social media platforms are a great way for branding and awareness.
Though there is a ton of ways to generate leads, the most strong and wise used way is as follows.
For a business to grow, we need customers. To get customers we need to market ourselves and gain the attention of potential customers and advertise our services and what we can offer them.
Once a lead is generated, it can move into the further steps of nurturing and then be converted into a buying customer. One simple way to do this is a newsletter. But there are several unique ways in Digital Marketing not just to generate leads but to convert them into a customer.
This list can keep going until my space runs out for any more content.
Some of the key lead generation components are
These components could help you leverage the growth of your leads.
As we speak this, let\’s get into the most important steps involved in the process of lead generation.
Step1: We must always define our leads, an undefined lead generation will lead nothing but to junk.
Step 2: Once the lead is generated, the next process of aligning it with the sales.
Step 3: Build a strong roadmap with the inbound and outbound efforts.
Step 4: Now is the time the leads must be handled wisely to be nurtured and scored to become our customers.
Step 5: Measure and optimize the leads (Learn to use A/B testing, calls-to-action (CTAs), imagery, copy choices, and multivariate testing).
In time such as this, Covid 19 we also get the most incredible way to make lead generation better.
Did you know 54 percent of consumers want to see videos from the brands and businesses they support? This is the reason for more and more businesses are embracing video digital marketing strategies.
Companies utilize video marketing for:
Webinars are taking over the world by storm, especially during the global lockdown during the COVID-19 pandemic. Some services allow you to broadcast both audio and visual content in real-time.
Google Hangouts, Zoom, and ClickMeeting are some of the webinar services that have gained popularity. This is the most cost-effective and efficient way for your business to increase your brand\’s outreach and interact with your consumers in real-time.
Other benefits of web conferencing include:
Speaking about the content, you must ensure that all your content is consistent, no matter which digital marketing channel you use. The content on your web pages, blogs, marketing campaigns, social media business pages, and other platforms must match.
Any contradiction or inconsistencies will most likely confuse your consumers, second-guessing whether to buy from your brand or not. Most importantly, it will reflect poorly on your business and harm your reputation and credibility in the market.
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